#2
Hala is painting the city is blue
BRAND AWARENESS, OUT-OF-HOME & DIGITAL ADVERTISING | CLIENT: HALA
Hala is an e-hail transportation company based in Dubai, United Arab Emirates. The service is available only on the Careem App, a proprietary app of Careem Networks FZ-LLC, a subsidiary of Uber.
The key visual used for the brand launch communicated that Hala, the Dubai taxi can be found on the Careem app.
The key visual went through numerous rounds of conceptualization. The project included deliverables such as car wraps, tram wraps, subway station wraps, and further escalators, elevators, stairs and billboards for print.
Additionally, I worked with senior management and other parties to revise, finalize on artwork, liaise and maintain oversight of artwork installation, which was all done within a 4 week timeline.
I was tasked directly with creating design variations for the key visual using the approved messaging along with iconography to go along with Hala’s brand.
The project was completed by an in-house marketing team of five people that included the Head of Brand, Digital Marketing, Content Creator, Marketing Associate and Design Lead (myself). An external team of artworkers, copywriters and Arabic to English translators worked alongside the team.
Hala is an e-hail transportation company based in Dubai, United Arab Emirates. The service is available only on the Careem App, a proprietary app of Careem Networks FZ-LLC, a subsidiary of Uber.