#6
Digital Ads for OLX listings
GRAPHIC DESIGN, ANIMATED MOTION GRAPHICS | CLIENT: OLX
The static artwork was created in Adobe Photoshop, whilst the vectors were created in Adobe Illustrator.
The performance marketing specialist briefed the Design team, which included two Design Leads and Design Manager. I was responsible for creating the Egypt, Lebenon key visual for the respective categories and the adaptations. They all had a textured background throughout the design adaptations, in addition to being color coded based on OLX Group’s brand guidelines. The key visual was adapted for YouTube Bumpers, which were animated in Adobe After Effects whilst following the brand guidelines.
The objective was to A/B test ads based on maintaining the same dimensions across the main 5 categories of items listed on the site. The blue themed ads performed the best as they attracted the sellers to pay for placing these ads. This had a direct impact on OLX Group’s revenue by increasing their month-on-month revenue by 15%.
The OLX marketplace is a platform for buying and selling services and goods such as used goods, electronics, fashion items, furniture, household goods, properties, cars and bikes. Additionally, it included classifieds posting job and service listings.
This project was to advertise and convince customers to list and sell their properties, cars, appliances, electronics and furniture on OLX. These ads were for the Egypt market. Being part of the performance marketing team, my role as a Design Lead was to create a set of Meta Ads, Google Display Ads, and Universal App Campaigns in English and Arabic.