The operations team briefed me on this project. I created an informational motion graphics video using the content provided, illustrated with easing the position of vector graphics, while using natural arcs within the movement and timing of the animated elements. The text was supported with vector graphics that aligned to Hala’s brand guidelines. Since this project was in english, I added more duration for readability since the readers are non-native English speakers.  Following brand guidelines, I researched suitable icons that were modified to align with Hala’s brand identity. 

The project was supported by cross functional teams, between Hala’s internal marketing and operations. The purpose of this EXPO 2020 project was to introduce Hala’s auto dispatching solution to the Dubai RTA’s Chairman who would be approving this proposal. This project served to also educate and highlight the advantages of using an auto dispatching solution versus the traditional method of hailing and manually dispatching a taxi.