GRAPHIC DESIGN, ANIMATED MOTION GRAPHICS
CLIENT: CAVALLI CLUB, DEL MONTE FOODS & TIM HORTONS
Freelance projects
#7
A
The Cavalli Club,
Restaurant & Lounge
The Cavalli Club, Restaurant and Lounge was an award winning nightlife destination and one of Dubai’s iconic venues.
As the design lead on the project, I was asked to create artwork that would resonate with Cavalli Club’s brand guidelines and existing interior design motifs. This artwork would be seen by all of the guests, so it had to be eye-catching and embody the brand. This deliverable was a print on the outside of elevators for two different lits. One elevator is used to access the Cavalli Club lounge and the other was on the elevator to the Snow Lounge.
I was outsourced by Cavalli Club to design a number of deliverables. This project was to refresh the print design on the elevators. At the time, they had the interior of a cheetah print for one of the elevators. The other had a white interior with tiger marks on it. After reviewing the venue, past creative work and overall look and feel, I created a few options for the print design of the two elevators. The client wanted the design to reflect the animal itself in a suitable background that will work within the guidelines.
Following a series of concepts, one of the elevators was designed with cheetahs facing inward on both sides of the elevator, with the logo at the centre. This elevator opens up into a seating area that had similar cheetah print, which acted as a continuance of the aesthetic. Additionally, the other elevators were taking guests to the Snow Lounge, which had a snow tiger print on the furniture with gold inlay. The elevator design included a snow tiger on a bokeh background to fill up the space allowing the Snow Tiger to take up more real estate, with the aim being to immediately draw attention to the image. This project included extensive image research and editing, along with some photo manipulation and compositing. Once the final design of the two elevators were approved, I liaised with the vendors who installed these large format prints onto the respective elevators.
My client OMD (originally an initialism for Optimum Media Direction) focused on the EMEA market. They are a media communications agency that has a roster of clients including Eataly, PepsiCo, Tim Hortons and Nivea. My role was freelance, where I mainly adapted design work for varied dimensions and limited experimental opportunities.
The brief was to create lamp post print design for a new line of Chillers that were to be released in the summer. This was a limited time offer. I was briefed on what exactly was to be included. There was not much room to experiment as this design had to follow Tim Horton’s visual templates and guidelines.
This project included image editing, manipulation and compositing. Whilst preparing artwork files, this allowed me to embed any vector graphics on Adobe Illustrator. After the Lamp post print design was approved internally, I oversaw the installation with their vendors. Additionally, I adapted the design for all of the locations in the EMEA region and digital platforms like social media and Google Display Ads.
Tim Hortons (OMD's client)
Tim Hortons is Canada's largest quick-service restaurant chain, with 5,701 restaurants in 13 countries. It serves coffee, donuts, sandwiches, breakfast egg muffins and other fast-food items. This chain spanned across the Middle East.
B
Within one of the meeting rooms, there was a wall of typography. This was used to highlight Del Monte’s brand promise to their customers. These colors, fonts and overall usage of the logo was following Del Monte’s brand guidelines. I worked alongside other designers and a senior designer who finalized the projects. I oversaw the installation of the banners and wallpapers in the meeting rooms.
My role was to support the design team with any graphic design requirements from packaging, point of sale, out-of-home advertising, branding, print advertising, menus and exhibition artwork.
I received a brief to create artwork that would be displayed at Gulf Foods 2018, a Middle East exhibition event for the food and beverage industry in Dubai.
The brief was to showcase the various products under Del Monte with various messaging targeting customers and businesses like restaurants, fast food chains etc.
I also designed the meeting rooms at their kiosk. This included four wall print designs. We used the Highland bananas and Honeyglow pineapples. All the produce had their very own vector graphic elements. This allowed for a clean design, with the produce being the main focus.
Del Monte Foods
Del Monte Foods is a major American food production and distribution company that focuses on providing high-quality, nutritious food products.
Del Monte Pacific Limited operates in the Middle East. The company serves this region through its subsidiary, eesh and processed fruits, vegetables, juices, prepared and convenience food products as well as other healthy snacks.
C
